REEAREEASoftware & Integration · Switzerland
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Industry

Shops, apps and platforms for retail and e-commerce

In retail, the connection between sales channel and merchandise management is decisive. If prices, stock levels and delivery times are correct in shop and app, customers buy. We develop shops, apps and specialist platforms that draw their data directly from ERP, PIM and payment systems.

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Sales assistant handing over a parcel at the pickup counter, with stock levels for store, warehouse and online shop on her tabletAI

Starting point

Retailers sell via shop, app and branch to private and business customers

Retailers sell via branches, shop, app and marketplaces, to private and business customers alike. Every channel needs the same product data, prices and stock levels.

Where interfaces are missing, the result is duplicate data maintenance, incorrect availability and orders that have to be reworked by hand. And every new function becomes a project because it has to be built in several systems.

Packing station in an e-commerce warehouse with parcels and a laptopAI

What we often encounter

  1. Shop, app and branch show different prices or stock levels.
  2. Product data is maintained in several systems.
  3. The app is only maintained on a makeshift basis.
  4. The shop version is outdated and holds back new features.

Target groups

What business and private customers expect

Most of our clients serve both groups. We map them on one platform, with their own permissions, prices and processes.

Consumers (B2C)

  • Fast app and fast shop
  • Current availability per branch
  • Simple payment and customer account
  • Order notifications

Business customers (B2B)

  • Individual prices and framework agreements
  • Order approvals within the company
  • Pay by invoice
  • Order history and quick order

Services

We develop these solutions for retail and e-commerce

Projects

Selected projects matching your industry

Named references from Switzerland and projects of the REEA Group from international markets.

Coffee roaster checking orders from the online shop on a tablet, with sacks of green coffee in the backgroundAI
  • Customer apps
  • Retail & e-commerce

A. Kuster Sirocco AG: online shop and apps for a coffee roastery from St. Gallen

Magento · iOS · Android · since 2010

  1. Problem

    The coffee roastery A. Kuster Sirocco AG from St. Gallen also sells its coffee online and via an app.

  2. Solution

    A Magento online shop and apps for iOS and Android, supported by REEA since 2010 and continuously extended with new functions.

  3. Integration
    • Magento
    • iOS
    • Android
    • Maintenance
  4. Result

    The client’s review on Clutch says: “Our uptime is near 100%” and “Our mobile app has more than 500 sales per year, and our webshop grows 10% yearly.”

Read case
Tradesman ordering workwear on a laptop in his workshopAI
  • Commerce & ERP integration
  • Retail & e-commerce

B2B and B2C shop for workwear from ALBIRO AG

2customer groups in one shop: business and private customers

  1. Problem

    ALBIRO AG supplies workwear, protective clothing and safety clothing. One shop was to serve both business and private customers, connected to the SAP backend.

  2. Solution

    Shop on Magento with Symfony and a web app, connected to SAP.

  3. Integration
    • Magento
    • PHP/Symfony
    • Web app
    • SAP
  4. Result

    Both customer groups buy in the same shop. REEA maintains it on an ongoing basis and now also supports a sister company within the group.

Read case

More references

FAQ

Frequently asked questions

Yes. Business customers get their own prices, framework agreements and order approvals, while consumers get standard prices and fast payment, on a shared platform with the same product data.

As up to date as the interface allows. We connect shops to SAP or another ERP so that prices and availability are synchronised on page load or at short intervals, depending on what your ERP can handle.

Yes, for iOS and Android and as a progressive web app. The app uses the same interfaces as the shop, so that product range, prices and customer account match.

Yes. For an international mobility provider, the REEA Group developed an auction platform for used cars on TYPO3, with automatic bidding, bid increments, notifications and an approval workflow.

Shopware, Magento 2 and Adobe Commerce, Shopify, WooCommerce, PrestaShop and Sylius. We advise independently of any system and recommend what suits your product range and your ERP.

Your system, our connection

A plan for your integration in 60 minutes

In the free Integration Check we map your system landscape, show the three most important starting points and prepare a cost estimate.

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